ASR Trade Show is the bi-yearly big dick competition between all the lame-ass brands out there in the “industry.” Everyone gets drunk, parties too hard for their britches, and goes home with a moral hangover. Somewhere in between all the debauchery, sales guys try to sell their junk. Most brands don’t sell shit ‘cuz they just plain suck, and make fools of themselves because they’re not used to staying up past bedtime drinking.
The Mulisha is a whole other story. We’ve been partyin’ wide open for 10 years! Now our shit sells itself…which gives us even more time to go BIG! We can’t speak of the after hours stupidity, but here are a few photos from the show and a video of our ESP Guitars giveaway! HUGE thanks to our bro Adam Duce, the bass player from Machine Head, for flying out to party and judge the guitar contest! Our new #1 Mulisha fan “Striker,” AKA “Loose Tooth,” rocked out so hard that Adam awarded him one of the custom painted ESP Mulisha guitar!
Download (QuickTime 24MB)
And now the photos…enjoy.
EXPN did a loop around the San Diego Convention Center…check their stuff and see how the rest of the show looked.
Distiller Jeans
The Depths
Level Hat
Melee Boardshorts